A market-based rationale for the privacy paradox

Dados Bibliográficos

ID11267778
AutoresOpeyemi Akanbi (0000-0001-8092-3355, Toronto Metropolitan University, autor correspondente)
Ano2021
Volume43
Fascículo8
Páginas1497-1514
Data de publicação2021-11-01
Open AccessSim
TipoARTICLE
PeriódicoMedia Culture & Society (JOURNAL)
Identificadores do periódicoISSN: 0163-4437 • E-ISSN: 1460-3675
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/01634437211015843
OpenAlexW3164256301
IdiomaEN
Citações recebidas2
Referências citadas35

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks

Advertising · Business · Information privacy · Internet privacy · Political science · Psychological intervention · Social media · Computer Science · Cybercrime and Law Enforcement Studies · Law · Privacy, Security, and Data Protection · Psychology · Sexuality, Behavior, and Technology

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