How promotional frames affect upgrade intentions

Advertising · Affect (linguistics · Bundle · Business · Economics · Framing (construction · Framing effect · Perception · Product (mathematics · Upgrade · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Engineering · Mathematics · Psychology · Social Psychology · Marketing

• The spillover effect of prepaid coupon purchase on complementary product purchase intention

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• The Selection of Freebies and the Preference for Freebie Promotions—A Perspective on Item Characteristics

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• The arithmetic of outcome editing in financial and social domains

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• Mental Accounting and Consumer Choice

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• Toward a positive theory of consumer choice

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• Choices, values, and frames

  Daniel Kahneman, Amos Tversky•American Psychologist•1984

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• The Psychology of Waste

  Open Access•Hal R Arkes•Journal of Behavioral Decision…•1996

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• Mental accounting matters

  Open Access•Richard H Thaler•Journal of Behavioral Decision…•1999

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• Invest now, drink later, spend never

  Open Access•Eldar Shafir, Richard H Thaler•Journal of Economic Psychology•2006

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• Flexible correction processes in social judgment

  Duane T Wegener, Richard E Petty•Journal of Personality and Social…•1995

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• How Buyers Evaluate Product Bundles

  Manjit S Yadav•Journal of Consumer Research•1994

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• Mental Budgeting and Consumer Decisions

  Chip Heath, Jack B Soll•Journal of Consumer Research•1996

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• Promotional Bundles and Consumers' Price Judgments

  Michael A Kamins, Valerie S Folkes et al.•Journal of Consumer Research•2009

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• Payment Depreciation

  John T Gourville, Dilip Soman•Journal of Consumer Research•1998

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