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Cognitive differentiation in consumer product judgments

Dados Bibliográficos

ID11288640
AutoresChristian Pinson (Université Paris Dauphine-PSL, autor correspondente), Naresh K Malhotra (Georgia Institute of Technology), Arun K Jain (0000-0001-8325-2892, State University of New York)
Ano1984
Volume5
Fascículo4
Páginas353-369
Data de publicação1984-12-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Economic Psychology (JOURNAL)
Identificadores do periódicoISSN: 0167-4870 • E-ISSN: 1872-7719
EditoraElsevier BV (PUBLISHER)
DOI10.1016/0167-4870(84)90033-3
OpenAlexW2054470044
IdiomaEN
Referências citadas38

Business · Cognition · Cognitive psychology · Consumer behaviour · Consumer research · Context (archaeology · Economics · Empirical research · Metropolitan area · Microeconomics · Product (mathematics · Product category · Product differentiation · Situational ethics · Cognitive and psychological constructs research · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Psychology · Social Psychology · Marketing

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