The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products

Dados Bibliográficos

ID11325463
AutoresIman Paul (0000-0001-7528-0156, Clarkson University, Potsdam, NY, USA, autor correspondente), Jeffrey R Parker (0000-0003-4587-9381, University of Illinois Chicago), Sara Loughran Dommer (0000-0001-5653-7913, Georgia Institute of Technology)
Ano2020
Volume83
Fascículo1
Páginas49-69
Data de publicação2020-03-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSocial Psychology Quarterly (JOURNAL)
Identificadores do periódicoISSN: 0190-2725 • E-ISSN: 1939-8999
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/0190272519865502
OpenAlexW2976732657
IdiomaEN
Citações recebidas2
Referências citadas49

Findings from five studies demonstrate that being an incidental token member in a transient group (e.g., a woman in a group of mostly men in a store line) lowers individuals’ private evaluations of products that typify the negative stereotypes of the tokenized identity. Incidental tokenism activates negative stereotypes associated with the tokenized identity, which subsequently leads to a desire to disassociate specifically from identity-linked products that typify those stereotypes as opposed to all identity-linked products in general. Consistent with this theorizing, similar results emerge when negative stereotypes are activated directly, and the effect is attenuated when tokenized individuals are self-affirmed. These results demonstrate the largely unexamined consequences of being a token group member on private evaluations (vs. public behavior) in subjective, preference-based (vs. objective, performance-based) domains

Economics · Identity (music · Political science · Preference · Security token · Social group · Social identity theory · Stereotype (UML · Stereotype threat · Tokenism · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Law · Psychology · Social and Intergroup Psychology · Social Psychology