Election campaigns and the political consulting industry in the Philippines

The purpose of the present article is to describe election campaigns in the Philippines. In order to meet that objective, the article first discusses the environment in which election campaigns take place, including the electoral history, culture and the political institutions. Particular attention is given to the importance of religion in Philippine election campaigns. The paper then analyzes the mix of modern high-tech campaign tools and traditional patronage politics in Philippine election campaigns. In this regard, the role of paid television advertising is of special importance. In conclusion, the implications of these special characteristics for the political consulting industry are shown

Advertising · Business · Campaign finance · General election · Order (exchange · Political science · Politics · Public relations · Asian Culture and Media Studies · Hong Kong and Taiwan Politics · Law · Philippine History and Culture · Finance

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