Male and Female Voices in Commercials
Analysis of Effectiveness, Adequacy for the Product, Attention and Recall
Dados Bibliográficos
| ID | 11999343 |
|---|---|
| Autores | Emma Rodero (0000-0003-0948-3400, Universitat Pompeu Fabra, autor correspondente), Olatz Larrea (0000-0002-6194-6401, Universitat Pompeu Fabra), Marina Vázquez Guerrero (0000-0001-9875-4211, Universidad de Colima), Marina Vázquez |
| Ano | 2012 |
| Volume | 68 |
| Fascículo | 5-6 |
| Páginas | 349-362 |
| Data de publicação | 2012-11-29 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Sex Roles (JOURNAL) |
| Identificadores do periódico | ISSN: 0360-0025 • E-ISSN: 1573-2762 |
| Editora | Springer Science+Business Media (PUBLISHER • DE) |
| DOI | 10.1007/s11199-012-0247-y |
| OpenAlex | W2026928072 |
| Idioma | EN |
| Citações recebidas | 15 |
| Referências citadas | 49 |
Advertising · Association (psychology · Cognitive psychology · Journalism · Product (mathematics · Recall · Similarity (geometry · Stereotype (UML · Advertising and Communication Studies · Consumer Behavior in Brand Consumption and Identification · Media, Gender, and Advertising · Psychology · Social Psychology
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| Obras citantes distintas | 15 |
|---|---|
| Citações por ano | 1,67 |
| Intervalo de citações | 2017 - 2026 (10) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 15 |