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Understanding participants’ motivation and willingness to pay for joining ecotourism training courses in Hong Kong

Dados Bibliográficos

ID12337129
AutoresShuwen Liu (0009-0001-3280-4973, Education University of Hong Kong), Karen S W Liu, Gloria Rui Gou (0009-0003-5965-8341, Education University of Hong Kong), Lewis T O Cheung (0000-0002-1619-0473, Education University of Hong Kong, autor correspondente)
Ano2016
Volume33
Fascículo1
Páginas23-34
Data de publicação2016-01-02
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoAsian Geographer (JOURNAL)
Identificadores do periódicoISSN: 1022-5706 • E-ISSN: 2158-1762
EditoraRoutledge (PUBLISHER • GB)
DOI10.1080/10225706.2016.1158117
OpenAlexW2428648202
IdiomaEN
Citações recebidas3
Referências citadas20

Ecotourism has developed rapidly in recent decades. Many ecotourism-related vocational training has been organized to train and prepare qualified personnel for this special tourism industry niche. This paper investigates participants' motivations to enroll in ecotourism vocational training courses in Hong Kong. The results of the study indicated that three motivational factors, namely, career facilitation, knowledge enhancement and social interaction, motivated participants to enroll in ecotourism vocational training courses. The training participants indicated that knowledge enhancement and career facilitation were the most and the least important motives, respectively. This result indicated a significant difference from the motivations of other vocational training participants. In addition, the findings revealed that social interaction was also a vital motive for the participants and has been seldom identified in previous studies. This study's findings offer important information for ecotourism vocational training organizers as they re-design training course content and fine tune their marketing strategies to attract potential participants

Business · Ecotourism · Facilitation · Geography · Medical education · Pedagogy · Political science · Public relations · Tourism · Training (meteorology · Vocational education · Applied Psychology · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Hospitality and Tourism Education · Medicine · Psychology · Marketing

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Obras citantes distintas3
Citações por ano0,33
Intervalo de citações2017 - 2022 (6)
Velocidade de citaçãohistorical
Altamente citadoNão
Tipos de citaçãoNeutras: 3
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