The appliance of science

The role of evidence in the making of regulatory policy on children and food advertising in the UK

Dados Bibliográficos

ID12340393
AutoresDavid Buckingham (0000-0002-5098-7056, University of London, autor correspondente)
Ano2009
Volume15
Fascículo2
Páginas201-215
Data de publicação2009-05-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoInternational Journal of Cultural Policy (JOURNAL)
Identificadores do periódicoISSN: 1028-6632 • E-ISSN: 1477-2833
EditoraRoutledge (PUBLISHER • GB)
DOI10.1080/10286630802651594
OpenAlexW1980943156
IdiomaEN
Citações recebidas4
Referências citadas21

In 2007, the British media regulator Ofcom began to implement new restrictions on the television advertising of food and drink products to children, as part of the government’s broader attempts to combat child obesity. This is the first of two linked articles that explore the issues at stake in these developments, and their broader implications for the study of media and cultural policy. The focus here is on the ways in which evidence from research was used by the various contending participants in the debate about food advertising and children in the years leading up to Ofcom’s decision. The emphasis is not so much on the validity of the research itself, but the political uses of research (or of the claims made about research), and the relations between research and policy‐making. This analysis is set within a broader discussion of the nature and limitations of ‘evidence‐based’ policy‐making

Advertising · Business · Government (linguistics · Policy making · Political science · Politics · Public policy · Public relations · Set (abstract data type · Sociology · Law · Obesity and Health Practices · Participatory Visual Research Methods · Public Administration · Marketing