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Network externality and future usage of Internet services

Dados Bibliográficos

ID12420608
AutoresSung Yong Chun (0000-0003-4696-182X, Korea Advanced Institute of Science and Technology, autor correspondente), Minhi Hahn (Korea Advanced Institute of Science and Technology)
Ano2007
Volume17
Fascículo2
Páginas156-168
Data de publicação2007-04-02
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInternet Research (JOURNAL)
Identificadores do periódicoISSN: 1066-2243 • E-ISSN: 2054-5657
EditoraEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/10662240710737013
OpenAlexW2030201470
IdiomaEN
Citações recebidas6
Referências citadas27

Purpose The purpose of this paper is to investigate different effects of three network externality factors, i.e. local network size, network strength, and total network size, on online messenger, online community, chat room and e‐mail services. Design/methodology/approach In the paper hypotheses are tested with a regression model using a survey data collected from 107 MBA students at a business school in South Korea. Findings The paper finds that the three network externality factors have different effects on the users' future usage intention for the four Internet services. Local network size is significant for online messenger services, local network size and network strength are significant for online community services, and total network size is significant for chat room services. For email services, none of the network externality factors are significant. Research limitations/implications The paper shows that a total network size is an important network externality factor affecting the success of a network. However, users' satisfaction with network services and two additional network externality factors, local network size and network strength, are also important determinants. To generalize the finding, investigations into other network services in other environments and into some offline networks are necessary. Originality/value The paper shows that depending on types of networks, managers can focus on different important network externality factors in managing their networks

Business · Community network · Economics · Externality · Industrial organization · Microeconomics · Network effect · Originality · The Internet · World Wide Web · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing

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Obras citantes distintas6
Citações por ano0,5
Intervalo de citações2014 - 2026 (13)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 6

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