Antecedents and role of individual sociability on participation in mobile collaborative consumption

Dados Bibliográficos

ID12420733
AutoresYicheng Zhang (0000-0002-0305-2477, Fudan University, autor correspondente), Chee Wei Phang (0000-0002-6375-3443, University of Nottingham Ningbo China), Rui Gu (0000-0003-3120-6290, University of International Business and Economics), Cheng Zhang (0009-0002-0231-8971, Fudan University), Chenghong Zhang
Ano2019
Volume29
Fascículo5
Páginas1064-1089
Data de publicação2019-04-04
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInternet Research (JOURNAL)
Identificadores do periódicoISSN: 1066-2243 • E-ISSN: 2054-5657
EditoraEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/intr-03-2018-0131
OpenAlexW2930418711
IdiomaEN
Citações recebidas2
Referências citadas91

Purpose The purpose of this paper is to investigate what may influence participation in mobile collaborative consumption (CC). In particular, the authors investigate the effects of individual sociability and psychological antecedents including enjoyment, social connection, altruistic motivation, reputation, trust and embarrassment on the participation intention in this emerging phenomenon, as well as their relationships. Design/methodology/approach Survey approach was employed to validate the research model. Findings Hedonic factor, i.e. enjoyment, and social-related factors including altruistic motivation, reputation and embarrassment emerge as important antecedents of participation in mobile CC. On top of these factors, individual sociability plays an important role, by acting as a direct antecedent of the dependent variable, while also influencing their perceived greater altruistic motivation and reputation from participating in the CC. Yet, sociability has no significant effect on perceived enjoyment and embarrassment associated with the activity, suggesting that addressing these factors may encourage individuals with low sociability to participate. Originality/value This study taps into mobile technology to support CC in daily consumption activities, and highlights the factors that influence people’s participation in such activities. More importantly, the findings suggest that while it is more likely for individuals with high sociability to participate in this emerging form of social activities, for consumers with low sociability, addressing the enjoyment aspect and embarrassment issue of the activities may nonetheless promote their participation

Antecedent (behavioral psychology · Consumption (sociology · Embarrassment · Originality · Reputation · Structural equation modeling · Value (mathematics · Digital Marketing and Social Media · Psychology · Sharing Economy and Platforms · Social Psychology · Technology Adoption and User Behaviour