Corporate E-Cruiting
The Construction of Work in Fortune 500 Recruiting Web Sites
Dados Bibliográficos
| ID | 12449059 |
|---|---|
| Autores | Jun Young (University of Washington, autor correspondente), K Foot (0000-0002-3080-7230, University of Washington) |
| Ano | 2005 |
| Volume | 11 |
| Fascículo | 1 |
| Páginas | 44-71 |
| Data de publicação | 2005-11-01 |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Journal of Computer-Mediated Communication (JOURNAL) |
| Identificadores do periódico | ISSN: 1083-6101 • E-ISSN: 1083-6101 |
| Editora | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1083-6101.2006.tb00303.x |
| OpenAlex | W1966375980 |
| Idioma | EN |
| Citações recebidas | 5 |
| Referências citadas | 32 |
Corporate recruitment efforts have evolved from traditional newspaper want ads to highly sophisticated, rhetorically powerful recruiting Web sites or “career sites.” This e-cruiting phenomenon offers a unique opportunity not only to examine organizations’ persuasive attempts to recruit potential applicants online, but also to uncover contemporary corporate representations of the meaning(s) of work. Using a random sample of recruitment Web sites of Fortune 500 companies, we employ content analysis and rhetorical criticism to catalogue content types, identify persuasive structure, and analyze rhetorical themes in representations of work. The investigation reveals that career sites are not merely places to post job openings, but reflect corporations’ attempt to sell a glorified image of work, one which positions workers as powerful actors and employers as kind benefactors. In view of current reports on working conditions, we argue these glorified representations reflect a rhetoric of idealization and discuss potential consequences of such a strategy
Art · Criticism · Epistemology · Idealization · Linguistics · Literature · Meaning (existential · Media studies · Newspaper · Phenomenon · Political science · Public relations · Rhetoric · Rhetorical criticism · Rhetorical question · Sociology · The Internet · Web site · Work (physics · World Wide Web · Computer Science · Corporate Identity and Reputation · Employer Branding and e-HRM · Engineering · Human Resource and Talent Management · Law
On viewing rhetoric as epistemic
Conceptualizing and researching employer branding
Keeping Up
Ideological Discourses in the Making of Internet Career Sites
Units of Analysis for Internet Communication
At the Heart of It All
Sexual Profiteering and Rhetorical Assuagement
Rhetoric of Motives
Non-Meritocratic Job Requirements and the Reproduction of Class Inequality
| Citações por ano | 0,23 |
|---|---|
| Intervalo de citações | 2004 - 2022 (19) |
| Altamente citado | Não |