Creating Space for an Alternative Discourse in the Context of Neoliberal Hegemony

The Case of a Long-Standing NGO

Dados Bibliográficos

ID12450283
AutoresAnne-Marie Duval (Faculté des sciences de l’administration, Pavillon Palasis-Prince, Université Laval), Yves Gendron (0000-0002-7414-7764, Faculté des sciences de l’administration, Pavillon Palasis-Prince, Université Laval, autor correspondente)
Ano2019
Volume42
Fascículo1
Páginas62-89
Data de publicação2019-10-24
Open AccessNão
TipoARTICLE
PeriódicoAdministrative Theory & Praxis (JOURNAL)
Identificadores do periódicoISSN: 1084-1806 • E-ISSN: 1949-0461
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/10841806.2019.1678354
OpenAlexW2982273408
IdiomaEN
Citações recebidas1
Referências citadas48

This article contributes to a better understanding of how to create space for an alternative discourse, despite increased dominance of neoliberal ideas (particularly as sustained by donor control). In a detailed case study, we show how an international non-governmental organization (NGO) endeavors to build a reputation of expertise centered on the dynamic adaptation of the market and participatory (i.e., grassroots, solidarity-focused) discourses. By producing and disseminating what it hopes to be convincing hybrid artifacts (e.g., in the form of guidelines and articles) that exhibit this expertise, the NGO aims to establish the credibility needed for hybrid artifacts (and the alternative participatory discourse that they carry) to be endorsed, solicited and eventually, adopted by donors and other actors in international development. By highlighting strategic behavior outside the typical confines of funding transactions, our findings shift the focus from shorter-term to longer-term strategizing. Ultimately, our case study illustrates how an organization, against the power of control over financial resources, endeavors to cultivate a counter discourse through the “soft” power of expertise

Context (archaeology · Credibility · Dominance (genetics · Grassroots · Hegemony · Political science · Politics · Power (physics · Public relations · Sociology · Solidarity · Community Development and Social Impact · Law · Nonprofit Sector and Volunteering · Public Administration · Public Policy and Administration Research

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