Big Five Factors of Personality and Tourists' Internet Search Behavior

Dados Bibliográficos

ID12463191
AutoresDev Jani (0000-0002-3760-6714, University of Dar es Salaam), Jun-Ho Jang (0000-0002-3043-7903, Dong-A University), Yeong‐hyeon Hwang (0000-0001-6798-783X, Dong-A University, autor correspondente)
Ano2013
Volume19
Fascículo5
Páginas600-615
Data de publicação2013-05-07
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoAsia Pacific Journal of Tourism Research (JOURNAL)
Identificadores do periódicoISSN: 1094-1665 • E-ISSN: 1741-6507
EditoraRoutledge (PUBLISHER • GB)
DOI10.1080/10941665.2013.773922
OpenAlexW2024748573
IdiomaEN
Citações recebidas12
Referências citadas41

This study aimed at relating tourists' Internet search behaviors and the Big Five Factors (BFF) of personality to identify personality items that better predict tourists' Internet search behaviors. Survey data from domestic tourists to a metropolitan city in South Korea was used to empirically examine the relationships. Results indicate that travel information sought through the Internet vary with the BFF with the exception of extraversion, and the Internet channels used for travel information search also varied with the BFF with the exception of conscientiousness. The Internet is more widely used as a source of travel information but less for travel purchases. The results also suggest that the responses to some BFF items can substantially improve the predictability of tourists' Internet search behaviors. Implications for the use of the BFF in designing travel information systems are addressed

Advertising · Big Five personality traits · Business · Conscientiousness · Destinations · Extraversion and introversion · Geography · Metropolitan area · Personality · The Internet · Tourism · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing