Racial Naturalization, Advertising, and Model Consumers for a New Millennium

Dados Bibliográficos

ID12469558
AutoresShalini Shankar (0000-0002-3621-4487, Museum of Indian Arts and Culture, autor correspondente)
Ano2013
Volume16
Fascículo2
Páginas159-188
Data de publicação2013-06-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Asian American Studies (JOURNAL)
Identificadores do periódicoISSN: 1096-8598 • E-ISSN: 1097-2129
EditoraProject MUSE (PUBLISHER • US)
DOI10.1353/jaas.2013.0018
OpenAlexW2068859770
IdiomaEN
Citações recebidas6
Referências citadas18

In this article I introduce the term “racial naturalization” to address the ways in which contemporary advertisements depict Asian Americans as model citizens with distinct cultural and linguistic traditions. Through the analogy of naturalization, I draw attention to the capitalist processes of legitimization that make Asian Americans a vital part of multicultural advertising, and how Asian American ad executives contribute to mass-mediated representation. Presenting ethnographic data collected in Asian American ad agencies, I discuss how ad executives construct naturalized representations of race and perform naturalized racial identities, and explore the effects of these activities on Asian American racial formation

Advertising · Analogy · Asian americans · Citizenship · Construct (python library · Epistemology · Ethnic group · Ethnography · Multiculturalism · Naturalization · Political science · Politics · Race (biology · Representation (politics · Sociology · Anthropology · Asian Culture and Media Studies · Gender Studies · Law · Media, Gender, and Advertising · Migration, Ethnicity, and Economy