La publicidad en la Prensa del Movimiento
Dados Bibliográficos
| ID | 12487103 |
|---|---|
| Autores | Carlos De Las Heras-Pedrosa (0000-0002-2738-4177, Universidad de Málaga, autor correspondente), Carlos De las Heras Pedrosa, Carmen Jambrino-Maldonado (0000-0001-8444-0967, Universidad de Málaga), Carmen Jambrino Maldonado |
| Ano | 2014 |
| Volume | 19 |
| Fascículo | 0 |
| Data de publicação | 2014-09-30 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Historia y Comunicación Social (JOURNAL) |
| Identificadores do periódico | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Editora | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2014.v19.46563 |
| OpenAlex | W1971708977 |
| Idioma | ES |
| Citações recebidas | 1 |
From the beginning of the Franco regime’s Press Movement seen in all its publications structuring a marked absence of commercial department, this implies that the role of advertising purchases over this period different connotations. The lack of entrepreneurial vision especially in the first twenty years was a high cost had to take different day of Chain. Later, the unsustainable situation causes commercial and advertising standards that mark the last stage; advertising gets to become the only apparent recourse for economic sustenance of the Movement Press
Advertising · Art · Business · Humanities · Political science · Sustenance · Advertising and Communication Studies · Journalism and Media Studies · Law · Media, Journalism, and Communication History
| Obras citantes distintas | 1 |
|---|---|
| Citações por ano | 0,2 |
| Intervalo de citações | 2021 - 2021 (1) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |