El Cine de animación, transmisor de marcas y valores culturales
Dados Bibliográficos
| ID | 12487221 |
|---|---|
| Autores | Anna Amorós i Pons (Universidade de Vigo, autor correspondente), Anna Amorós Pons, Patricia Comesaña Comesaña (0000-0001-9857-4026) |
| Ano | 2014 |
| Volume | 18 |
| Fascículo | 0 |
| Data de publicação | 2014-02-13 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Historia y Comunicación Social (JOURNAL) |
| Identificadores do periódico | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Editora | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2013.v18.44227 |
| OpenAlex | W2007375929 |
| Idioma | ES |
| Citações recebidas | 1 |
This article is part of a comprehensive research on the film image as an advertising medium. We study the advertising insertion on animation cinema for being preferred for several audiencies as entertainment option. The results prove that animated film is an interesting platform to analyze the advertising strategies used by companies and institutions to disseminate messages and ideologemes. Concealed advertising is the most frequent, where the brand placement is reaching greater presence
Advertising · Animation · Art · Brand Image · Business · Dissemination · Entertainment · Movie theater · Telecommunications · Visual arts · Advertising and Communication Studies · Cinema History and Criticism · Computer Science · Media, Gender, and Advertising
| Obras citantes distintas | 1 |
|---|---|
| Citações por ano | 0,33 |
| Intervalo de citações | 2023 - 2023 (1) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |