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Cross-media usage and explorative digital music consumption

An optimum stimulation-level perspective and evidence from China

Dados Bibliográficos

ID12656307
AutoresSunghan Ryu (0000-0003-3008-9248, Shanghai Jiao Tong University, autor correspondente), Shantanu Dutta (0000-0002-4883-3306), Baizhu Chen (0000-0003-4376-4222, University of Southern California)
Ano2022
Volume26
Fascículo6
Páginas3188-3212
Data de publicação2022-06-07
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoNew Media & Society (JOURNAL)
Identificadores do periódicoISSN: 1461-4448 • E-ISSN: 1461-7315
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448221099168
OpenAlexW4281687795
IdiomaEN
Referências citadas75

Based on a theoretical perspective of the optimum stimulation level (OSL), we investigate how the cross-media usage (multi-device and multi-app usage) of individual users influences their exploration of new music in a music-streaming platform. We also examine whether gender moderates the link between cross-media usage and new music exploration behavior. We analyze survey responses from 1116 college students in China, and our findings show a significant and positive effect of multi-device usage on new music exploration. By contrast, multi-app usage does not have any statistically significant effect. The results also indicate that being a woman positively moderates the relationship between multi-app usage and new music exploration behavior. Our study contributes to the understanding of exploratory user behavior in a new media context by linking the OSL theory to digital music consumption

Aesthetics · Art · China · Consumption (sociology · Context (archaeology · Digital audio · Digital media · Exploratory research · Multimedia · Perspective (graphical · Political science · Sociology · Telecommunications · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Artificial Intelligence

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