The four Ps of corporate political activity

In this paper, I propose a new integrated framework which may be used to conduct a thorough analysis of a firm's political environment. The four steps of the methodology include the problem (how a political problem emerges and can be shaped by actors), the procedure (the public decision‐making procedure), the policies (relevant public policies currently implemented) and the players (including policy‐makers as well as participants in the political debate). Together, they form what I call the ‘Four Ps of corporate political activity’. This framework can serve not only for environmental analysis and monitoring, but also to improve the effectiveness of a firm's attempts in the field of political influence, through actions such as arena selection, issue framing, the use of procedural opportunities, proactive negotiation of a compromise or gate‐keeping the political arena. Copyright © 2009 John Wiley & Sons, Ltd

Action (physics · Business · Compromise · Corporate action · Corporate governance · Economics · Framing (construction · Management · Negotiation · Political action · Political communication · Political science · Politics · Public relations · Sociology · Elite Sociology and Global Capitalism · Engineering · Labor Movements and Unions · Law · Political Influence and Corporate Strategies

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