Online Escorts

The Influence of Advertised Sexual Orientation

Dados Bibliográficos

ID12759199
AutoresAugust Capiola (0000-0002-9901-8803, Shippensburg University), James D Griffith (0000-0001-9043-0984, Shippensburg University, autor correspondente), Brandon Balotti (Shippensburg University), Ryan Turner (0009-0004-1044-5828, Embry–Riddle Aeronautical University), Mark L Sharrah (0000-0002-6641-9643, Shippensburg University)
Ano2014
Volume14
Fascículo2
Páginas222-235
Data de publicação2014-03-20
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Bisexuality (JOURNAL)
Identificadores do periódicoISSN: 1529-9716 • E-ISSN: 1529-9724
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15299716.2014.902785
OpenAlexW2000663618
IdiomaEN
Citações recebidas3
Referências citadas31

This study compared women who advertised on an online escort website and marketed themselves as either bisexual or heterosexual. The analyses showed that advertised sexual orientation, age, weight, and photographs depicting buttock nudity were related to rates charged by escorts. A series of moderator analyses were conducted that showed that advertised sexual orientation moderated the effect of age and weight: The effects were more pronounced for women advertising a bisexual orientation. A discriminant analysis revealed that age, in-call rate, and photo identification could predict group membership with 62% accuracy. Limitations and future research perspectives are discussed

Advertising · Business · Identification (biology · Moderation · Orientation (vector space · Sexual orientation · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Mathematics · Psychology · Sexuality, Behavior, and Technology · Social Psychology