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Between art and information

Communicating world health, 1948–70

Dados Bibliográficos

ID12876342
AutoresAlexander Medcalf (0000-0002-8498-5075, University of York, autor correspondente)
Ano2018
Volume13
Fascículo1
Páginas94-120
Data de publicação2018-02-14
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Global History (JOURNAL)
Identificadores do periódicoISSN: 1740-0228 • E-ISSN: 1740-0236
EditoraCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1740022817000304
PMID29997674
OpenAlexW2793022681
IdiomaEN
Citações recebidas5
Referências citadas23

With the advent of new media technologies and approaches in the twentieth century, public health officials became convinced that health needed mass media support. The World Health Organization believed that educating people, as well as informing them about the health situation around the world, could assist in the enduring fight against disease. Yet in an increasingly competitive media landscape, the agency recognized the need to persuade people and hold their attention through attractive presentation. Public information, the name given to the multiple strategies used to communicate with the public, was rarely straightforward and required the agency not only to monitor the impact of its own efforts but also to identify opportunities to further enhance its reputation, especially when this was in danger of damage or misappropriation. The WHO's understanding of public information provides insights into the development of international information, communication, and education networks and practices after 1945, as well as the increasingly central position of these processes in generating support for and evincing the value of international organizations

Agency (philosophy · Business · Mass media · Misappropriation · Political science · Position (finance · Presentation (obstetrics · Public health · Public relations · Reputation · Social science · Sociology · Global Health and Surgery · Global Security and Public Health · Law · Medicine · Nursing · Travel-related health issues

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Obras citantes distintas5
Citações por ano0,83
Intervalo de citações2020 - 2026 (7)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 5
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