The Invisible Woman

A comparative study of women's sports coverage in the UK national press before and after the 2012 Olympic Games

Dados Bibliográficos

ID12909686
AutoresDeirdre O’neill (0000-0003-4332-2117, Russian State Agrarian Correspondence University, autor correspondente), Matt Mulready (North-West State Technical University, autor correspondente)
Ano2014
Volume9
Fascículo5
Páginas651-668
Data de publicação2014-10-21
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournalism Practice (JOURNAL)
Identificadores do periódicoISSN: 1751-2786 • E-ISSN: 1751-2794
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2014.965925
OpenAlexW1708513651
IdiomaEN
Citações recebidas35
Referências citadas18

While the coverage of women's sport in UK media rises to comparable levels to men's sports during large sporting events like the Olympics, academics agree that “routine” women's sports coverage is under-represented. According to the Women's Sport and Fitness Foundation, “81% of people think that the female athletes at London 2012 make better role models for young girls than other celebrities.” This article examines the representation of women in sport and compares routine coverage of women's sports in the UK national press across a week in February 2012, six months before the London Olympics, with coverage in a week in February 2013, six months after the Olympics, to see if there has been an Olympic “legacy” that increased coverage. It also examines coverage at the same time of year a decade earlier, to see how far, if at all, women's sports coverage in newspapers has progressed. The results suggest that there has been minimal change in everyday coverage of women's sports after the Olympics, and that female athletes continue to be hugely under-represented in the UK press

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