More than money and algorithms

The cultural roots of Trump’s alt-media strategy

Dados Bibliográficos

ID12918449
AutoresReece Peck (College of Staten Island, autor correspondente)
Ano2025
Volume18
Fascículo2
Páginas130-133
Data de publicação2025-06-01
Open AccessSim
TipoARTICLE
PeriódicoCommunication Culture and Critique (JOURNAL)
Identificadores do periódicoISSN: 1753-9137 • E-ISSN: 1753-9129
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1093/ccc/tcaf010
OpenAlexW4411009103
IdiomaEN
Citações recebidas7
Referências citadas7

This article examines Trump’s masculinist “alt-media strategy” in the 2024 election to explore the right’s dominance in the online media landscape. Often referred to as “the first influencer election,” post-2024 election analyses have highlighted the pivotal role alternative online media played in securing Trump’s second presidency. While some commentators have focused on the quantitative edge—such as Trump appearing on over twice as many podcasts as Harris—others have emphasized the influence of key MAGA-aligned figures, like Joe Rogan and Elon Musk. This article, however, spotlights a less appreciated but crucial factor: Trump’s historical relationship with alternative online political media, which traces back to the 2016 election cycle. This article calls upon communication scholars to adopt a “cultural-genealogical” lens to fully understand and reckon with the depth of MAGA media power

Algorithm · Computer Science · Media Studies and Communication · Social Media and Politics

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