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Keep your promises, even when your peers do not

A survey experiment on the influence of social media on trust

Dados Bibliográficos

ID12972154
AutoresNatalia Aruguete (0000-0002-1571-9224), E Calvo (0000-0001-5770-1391), Carlos Scartascini (0000-0001-7031-3983), Tiago Ventura (0000-0003-2162-814X, Georgetown University, autor correspondente)
Ano2025
Páginas1-18
Data de publicação2025-05-15
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Information Technology & Politics (JOURNAL)
Identificadores do periódicoISSN: 1933-169X • E-ISSN: 1933-1681
EditoraRoutledge (PUBLISHER • GB)
DOI10.1080/19331681.2025.2502503
OpenAlexW4410391492
IdiomaEN
Referências citadas44

This study measures the effect of partisan and polarizing social media messages on political trust and trustworthiness in Brazil and Mexico. We implemented two survey experiments with approximately 2,300 respondents each, using a modified “trust game” to measure the effects of polarizing social media messages on two dimensions: trust (the belief that others will fulfill their pledges) and trustworthiness (fulfilling the pledges made to others). Among users exposed to polarizing partisan messages, findings show a statistically significant decline in trust (i.e. we perceive others will not keep their promises) and a null effect on trustworthiness (i.e. we keep the promises made to others). The decline in trust is larger if respondents actively “like,” “share,” or “comment” on the message. These findings underscore the role of active engagement with polarizing social media content as a mediator in diminishing trust

Advertising · Business · Internet privacy · Political science · Public relations · Social media · Sociology · World Wide Web · Computer Science · Experimental Behavioral Economics Studies · Psychology · Social Capital and Networks · Social Media and Politics · Social Psychology

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