Campaign Klout
Measuring Online Influence During the 2012 Election
Dados Bibliográficos
| ID | 12972178 |
|---|---|
| Autores | Leticia Bode (0000-0002-9859-2918, Georgetown College, autor correspondente), Ben Epstein (0000-0003-2026-1163) |
| Ano | 2014 |
| Volume | 12 |
| Fascículo | 2 |
| Páginas | 133-148 |
| Data de publicação | 2014-12-10 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Information Technology & Politics (JOURNAL) |
| Identificadores do periódico | ISSN: 1933-169X • E-ISSN: 1933-1681 |
| Editora | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/19331681.2014.994157 |
| OpenAlex | W2088756062 |
| Idioma | EN |
| Citações recebidas | 10 |
| Referências citadas | 33 |
This study seeks to understand the efficacy of online political campaign communication. We do this by measuring the changes in online influence of political candidates by utilizing Klout, a new, publicly available measure incorporating a variety of behaviors online. We collected daily Klout data of nearly all major congressional and presidential campaigns during the 2012 election cycle and compare them to other traditional measures of online influence and campaign success. We conclude that Klout offers valuable advantages as a sophisticated research tool for evaluating real-time online influence of political campaigns, but caution researchers about some limitations in its use
Advertising · Business · Data mining · Data science · Internet privacy · Measure (data warehouse · Political communication · Political science · Politics · Presidential campaign · Presidential election · Presidential system · Public relations · Variety (cybernetics · Computer Science · Media Influence and Politics · Media Studies and Communication · Social Media and Politics
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| Obras citantes distintas | 10 |
|---|---|
| Citações por ano | 1,43 |
| Intervalo de citações | 2019 - 2025 (7) |
| Velocidade de citação | recent |
| Altamente citado | Não |
| Tipos de citação | Neutras: 10 |