Cartoon Music in a Candy Store
A Field Experiment 1
Dados Bibliográficos
| ID | 13655233 |
|---|---|
| Autores | HÉLÈNE LE GUELLEC, Nicolas Guéguen (0000-0002-8963-1751, autor correspondente), Céline Jacob (0009-0008-4845-5633, Université de Bretagne Sud), Alexandre Pascual (0000-0002-6454-8433, Université de Bordeaux) |
| Ano | 2007 |
| Volume | 100 |
| Fascículo | 3c |
| Páginas | 1255-1258 |
| Data de publicação | 2007-06-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Psychological Reports (JOURNAL) |
| Identificadores do periódico | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Editora | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.100.3c.1255-1258 |
| OpenAlex | W4214682166 |
| Idioma | EN |
An experiment on consumers' behavior was carried out in a new field context. According to a random assignment, 60 customers from ages 12 to 14 years who entered a candy store were exposed to Top Forty music which was usually played in this store, music from cartoons (Captain Flame, Candy, Olive & Tom, etc.), or no music. Analysis showed that customers spent significantly more time in the store when cartoon music was played, but the two styles of music were not related to the amount of money spent
Advertising · Archaeology · Art · Business · Context (archaeology · Visual arts · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · History · Media, Gender, and Advertising · Psychology
| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |