The New Intellectual Property

Celebrity, Fans and the Properties of the Entertainment Franchise

Dados Bibliográficos

ID14971199
AutoresKathy Bowrey (0000-0002-3738-0997, autor correspondente)
Ano2011
Volume20
Fascículo1
Páginas188-220
Data de publicação2011-01-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoGriffith Law Review (JOURNAL)
Identificadores do periódicoISSN: 1038-3441 • E-ISSN: 1839-4205
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10383441.2011.10854695
OpenAlexW1992828847
IdiomaEN
Citações recebidas2
Referências citadas13

This article explores the property claims of the global entertainment franchise. It is argued that the modern idea of intellectual property protection of nominated creative works of authors and relatively geographically distinct audiences is undergoing a transformation. The emerging global ideal of ownership and protection operates at a much higher level of abstraction or immateriality. The new intellectual property right contains a far more amorphous claim for protection of the creative force associated with an innovation, the capacity to mobilise the affective relations of fans across the globe, coupled with the promise of its materialisation in a bottomless array of consumer relationships – exchanges that hopefully will endure across the decades. Case studies of economic claims and legal disputes related to the Star Trek and the Harry Potter universes are considered. The article also reflects on the usefulness of humanities concepts such as audience, celebrity, fandom, appropriation and transmedia for understanding contemporary economic and cultural production, and the new ownership claims of the global entertainment industry

Appropriation · Creativity · Entertainment · Epistemology · Fandom · Globe · Intellectual property · Law and economics · Media studies · Political science · Publishing · Real estate · Sociology · Copyright and Intellectual Property · Digital Games and Media · Gender, Feminism, and Media · Law