Microcelebrities’ identity construction on social media

A systematic review and synthesis

Dados Bibliográficos

ID15087668
AutoresHuimin Xu (0009-0008-7100-6182, National Institute of Education, Nanyang Technological University, Singapore; School of Tropical Agriculture and Forestry, Hainan University, China), Csilla Weninger (0000-0001-5874-8757), Der-Thanq Victor Chen (National Institute of Education, Nanyang Technological University, Singapore)
Ano2025
Volume28
Fascículo2
Páginas493-518
Data de publicação2025-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoEuropean Journal of Cultural Studies (JOURNAL)
Identificadores do periódicoISSN: 1367-5494 • E-ISSN: 1460-3551
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/13675494241246077
IdiomaEN
Citações recebidas4
Referências citadas61

Over the past decade, a robust body of scholarship on microcelebrity has emerged, occasioning several review studies of this growing field of research. Extant reviews on microcelebrity have mostly focused on microcelebrities’ strategic communication or audiences’ attitudes, but no review has specifically focused on microcelebrities’ identity. Echoing the call for more attention to this particular aspect in recent reviews, this article examines 97 empirical studies published from 2010 to 2022 that focused on microcelebrities’ identity construction on social media. Our analysis identified various research trends and synthesized microcelebrities’ identity tactics into 10 categories. We situate the findings within current discussions of platformized cultural production and microcelebrity’s role in it by drawing on and extending Duffy et al.’s ‘nested precarities’ framework to account for microcelebrities’ identity work on social media. The review’s key contribution is the conceptualization of microcelebrities’ identity-related tactics and its embedding in the formidable precarities of platform ecosystems