Current status of public education on endocrine and metabolic diseases carried out by academic journals’ WeChat official accounts

A retrospective study

Dados Bibliográficos

ID15365083
AutoresYang Liu (0000-0003-1220-7044), Yuyu Liu (0000-0002-4814-8616, Chinese Academy of Medical Sciences & Peking Union Medical College), Yucheng Dong (0000-0002-0028-6796, Chinese Academy of Medical Sciences & Peking Union Medical College), Na Li (0000-0002-1103-6864, Chinese Academy of Medical Sciences & Peking Union Medical College), Na Zhao (0000-0003-1892-567X, Chinese Academy of Medical Sciences & Peking Union Medical College), Yizhen Wei (0000-0003-4099-3054, Chinese Academy of Medical Sciences & Peking Union Medical College), Hongbo Yang (0000-0001-5935-6595, Chinese Academy of Medical Sciences & Peking Union Medical College, autor correspondente)
Ano2026
Volume26
Fascículo1
Data de publicação2026-02-12
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoBMC Public Health (JOURNAL)
Identificadores do periódicoISSN: 1471-2458 • E-ISSN: 1471-2458
EditoraBioMed Central (PUBLISHER • GB)
DOI10.1186/s12889-026-26596-x
PMID41680689
OpenAlexW7128703255
IdiomaEN
Referências citadas27

To investigate the current status of public education on endocrine and metabolic diseases through WeChat official accounts (WOAs) of academic medical journals in China and to identify the factors that influence user engagement. A retrospective study was conducted to assess the effectiveness of WOAs from both general medical journals (GMJs) and endocrinology medical journals (EMJs) listed in the Chinese Science Citation Database. After characterising the main features of the articles, we used generalized linear models to identify factors associated with the number of readings and likes of the articles. . The study identified 16 WOAs of medical journals, consisting of 12 GMJs and 4 EMJs. From 2021 to 2023, these WOAs published a total of 1,033 articles on endocrine and metabolic diseases. The most popular topics were diabetes (680/1033, 65.8%), osteoporosis and metabolic bone disease (168/1033, 16.2%), and thyroid disease (62/1033, 6.0%). Multivariable regression analysis revealed that in GMJs, longer articles and those categorized as guideline/interpretation and expert consensus positively predicted both reading and liking counts. In EMJs, longer articles and guideline/interpretation and expert consensus categories were associated with increased reading counts, while guideline/interpretation and expert consensus articles also positively predicted liking counts. Although articles on endocrine and metabolic diseases achieve relatively high engagement on WOAs of academic medical journals in China, the overall reads and like counts remain low. Further optimization of promotion strategies, especially for incorporating multimedia content, is needed to significantly enhance user engagement

Alternative medicine · Audience measurement · Biostatistics · Citation · Continuing medical education · Public health · Retrospective cohort study · Scopus · Health Literacy and Information Accessibility · Meta-analysis and systematic reviews · scientometrics and bibliometrics research