Emerging advantages and drawbacks of telephone surveying in public health research in Ireland and the U.K

Researchers should take cognisance of under-representativeness of land-line telephone surveys, of the increasing difficulties in contacting the public and of mounting personnel costs. We conclude that telephone surveying now requires additional strategies such as a multimode approach, or incentivisation, to be a useful, cost-effective means of acquiring data on public health matters in Ireland and the U.K

Biostatistics · Call centre · Directory · Environmental health · Family medicine · Population · Public health · Representativeness heuristic · Sociology · Telecommunications · Telephone call · Telephone interview · Telephone number · Engineering · Health disparities and outcomes · Healthcare Policy and Management · Medicine · Nursing · Psychology · Social Psychology · Survey Methodology and Nonresponse

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