Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App

Dados Bibliográficos

ID15469263
AutoresBecky K White (0000-0003-3234-1742, Curtin University), Sharyn Burns (0000-0002-1551-2805, Curtin University), Sharyn K Burns (Curtin University), Roslyn Giglia (0000-0001-9016-1251, Foodbank), Satvinder S Dhaliwal (0000-0002-4476-1042, National University of Singapore), Jane A Scott (0000-0003-0765-9054, Curtin University, autor correspondente)
Ano2022
Volume19
Fascículo9
Páginas5626-5626
Data de publicação2022-05-05
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInternational Journal of Environmental Research and Public Health (JOURNAL)
Identificadores do periódicoISSN: 1661-7827 • E-ISSN: 1660-4601
EditoraMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph19095626
PMID35565015
OpenAlexW4229039040
IdiomaEN
Citações recebidas2
Referências citadas20

Participant engagement is an important consideration in mHealth interventions and there are no standardised measurements available to guide researchers. This paper describes the engagement index customised for the Milk Man app, a mobile app designed to engage fathers with breastfeeding and parenting information. Participants were recruited from maternity hospitals in Perth, Western Australia. An engagement index with scores ranging from 0 to 100 was calculated. Kaplan Meier survival analysis was used to determine difference in duration of exclusive breastfeeding, and Pearson's chi square analysis was conducted to investigate the association of engagement level with demographic characteristics and exclusive breastfeeding at 6 weeks. While overall, partners of participants who installed Milk Man were less likely to have ceased exclusive breastfeeding at any time point from birth to six weeks postpartum, this result was modest and of borderline significance (log rank test p = 0.052; Breslow p = 0.046; Tarone-Ware p = 0.049). The mean engagement score was 29.7% (range 1-80%), median 27.6%. Engagement level had no impact on duration of exclusive breastfeeding and demographic factors were not associated with engagement level. This research demonstrates a range of metrics that can be used to quantify participant engagement. However, more research is needed to identify ways of measuring effective engagement

Breastfeeding · Breastfeeding promotion · mHealth · Politics · Promotion (chess · Psychological intervention · Breastfeeding Practices and Influences · Child Development and Digital Technology · Medicine · Mobile Health and mHealth Applications · Nursing · Psychology · Pediatrics