Eastern aesthetics in advertising
The role of traditional cultural harmony imagery in brand communication
Dados Bibliográficos
| ID | 17545165 |
|---|---|
| Autores | C W Liu (0000-0003-0801-6499, University of Wisconsin–Madison), Chenxu Liu (0000-0001-5561-2010, Tsinghua University), Zheng Zhang (0000-0002-0389-1844, Tsinghua University, autor correspondente) |
| Ano | 2026 |
| Volume | 36 |
| Fascículo | 1 |
| Páginas | 27-49 |
| Data de publicação | 2026-01-02 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Asian Journal of Communication (JOURNAL) |
| Identificadores do periódico | ISSN: 0129-2986 • E-ISSN: 1742-0911 |
| Editora | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/01292986.2026.2641100 |
| OpenAlex | W7134914891 |
| Idioma | EN |
| Referências citadas | 60 |
Communication studies · Cultural Communication · Harmony (color) · Social harmony · Visual Communication · Consumer Behavior in Brand Consumption and Identification · Cultural and Communication Design Research · Media, Gender, and Advertising
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| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |