The cultural power metric

Toward a reputational analysis of China’s soft power in the Asia-Pacific

Dados Bibliográficos

ID19136337
AutoresBrian Yecies (0000-0001-9296-6651, University of Wollongong, autor correspondente), Michael Keane (0000-0002-9131-7008, Curtin University), Haiqing Yu (0000-0001-8368-4214, RMIT University), Elaine Jing Zhao (0000-0003-2739-2625, UNSW Sydney), Peter Yong Zhong (0009-0005-3614-3139, University of Wollongong), Susan Leong (0000-0001-6595-1470, Monash University Malaysia), Huan Wu (0000-0003-4190-5394, Curtin University)
Ano2019
Volume4
Fascículo2
Páginas203-219
Data de publicação2019-05-30
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoGlobal Media and China (JOURNAL)
Identificadores do periódicoISSN: 2059-4364 • E-ISSN: 2059-4372
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/2059436419849724
OpenAlexW2947659926
IdiomaEN
Citações recebidas3
Referências citadas30

The advent of new media technologies has changed how people watch, engage with, and share digital media. Conventionally, audiences were surveyed selectively, and the results were collated by professional agencies and often kept confidential. However, the conspicuous ratings given to media and cultural products outside their country of origin and their very public success and failure raises questions about the validity of such methods, particularly at a time when media and cultural products are used as proxies for cultural “soft power.” This term, first used by Joseph Nye in a political context, evokes reputational impact: a particular nation’s cultural and media products can “go global” if they prove sufficiently popular, reflecting positively on the originating nation. This article examines the various methods used to evaluate China’s “cultural power.” It notes the current weighting given to the humanities and social sciences. By applying some basic big data analysis and machine-learning techniques, the authors build on previous studies by offering new insights into the rise of “Digital China” and China’s digital and Internet trailblazers. The authors consider two major international metrics, as well as China’s early experimental attempts at devising its own standard, before introducing an alternative model, the cultural power metric

China · Media studies · Political science · Politics · Public relations · Social media · Social science · Sociology · Soft power · The Internet · World Wide Web · Asian Culture and Media Studies · China's Socioeconomic Reforms and Governance · Computer Science · History · Hong Kong and Taiwan Politics · Law