The future of youth tourism in Ghana

Motives, satisfaction and behavioural intentions

Dados Bibliográficos

ID19554358
AutoresAlexander Kofi Preko (0000-0002-7577-7848, University of Professional Studies, autor correspondente), Alexander Preko, Frederick Doe (0000-0001-8620-1687, University of Professional Studies), Samuel Ato Dadzie (Ghana Institute of Management and Public Administration)
Ano2019
Volume5
Fascículo1
Páginas5-21
Data de publicação2019-05-02
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Tourism Futures (JOURNAL)
Identificadores do periódicoISSN: 2055-5911 • E-ISSN: 2055-592X
EditoraEmerald (PUBLISHER)
DOI10.1108/jtf-12-2016-0059
OpenAlexW2888529100
IdiomaEN
Citações recebidas6
Referências citadas71

Purpose The study presents the push–pull motives and behavioural intentions of youth tourists and how these provide the foundation for the planning and development of Ghana’s tourism future. Since youth tourism (YT) is regarded as a niche market globally, the purpose of this paper is to identify the prospects of this form of tourism in a developing nation. Design/methodology/approach The study has utilised a convenience sampling approach in gathering data from 557 youth tourists, adapting existing instruments for measuring push–pull motives, satisfaction and behavioural intentions. The reliability and validity of the instruments were established through confirmatory factor analysis, exploratory factor analysis and Cronbach’s α analyses. Structural equation modelling is used to establish relationships. Findings The results revealed the positive effects of push and pull factors on tourists’ satisfaction as well as the significant influence of tourists’ satisfaction on youth behavioural intentions. However, push factors positively influenced pull factors of youth tourists. Research limitations/implications The conclusion and recommendations of this study might not be congruent with the factors that motivate adults or student tourism, satisfaction and behavioural intentions. Practical implications The findings of the research validate the viability of YT activities and the behavioural intentions for future tourism market in Ghana. Ghana’s tourism sector should design interesting and competitive offers that attract youth tourists and address tourism growth. Originality/value To date, investigation into motives, satisfaction and behavioural intentions of youth tourists as the basis for future tourism development remains a virgin field in Ghana. This study has timely attempted to address this gap

Business · Confirmatory factor analysis · Creativity · Cronbach's alpha · Exploratory factor analysis · Originality · Political science · Structural equation modeling · Tourism · Cruise Tourism Development and Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing