Consumers’ Responses to Negative Word‐of‐Mouth Communication
An Attribution Theory Perspective
Dados Bibliográficos
| ID | 19611696 |
|---|---|
| Autores | Russell N Laczniak (0000-0002-4137-9462, Iowa State University, autor correspondente), Thomas E DeCarlo (Iowa State University), Sridhar N Ramaswami (0000-0003-2756-2436, Iowa State University) |
| Ano | 2001 |
| Volume | 11 |
| Fascículo | 1 |
| Páginas | 57-73 |
| Data de publicação | 2001-01-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Psychology (JOURNAL) |
| Identificadores do periódico | ISSN: 1057-7408 • E-ISSN: 1532-7663 |
| Editora | Elsevier BV (PUBLISHER) |
| DOI | 10.1207/s15327663jcp1101_5 |
| OpenAlex | W2068265912 |
| Idioma | EN |
| Citações recebidas | 45 |
| Referências citadas | 54 |
Research on negative word‐of‐mouth communication (WOMC) in general, and the process by which negative WOMC affects consumers’ brand evaluations in particular, has been limited. This study uses attribution theory to explain consumers’ responses to negative WOMC. Experimental results suggest that (a) causal attributions mediate the negative WOMC‐brand evaluation relation, (b) receivers’ attributions depend on the manner in which the negative WOMC is conveyed, and (c) brand name affects attributions. Results also suggest that when receivers attribute the negativity of the WOMC message to the brand, brand evaluations decrease; however, if receivers attribute the negativity to the communicator, brand evaluations increase
Advertising · Attribution · Negative information · Negativity bias · Negativity effect · Word of mouth · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media, Gender, and Advertising · Psychology · Social Psychology
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| Obras citantes distintas | 45 |
|---|---|
| Citações por ano | 2,25 |
| Intervalo de citações | 2006 - 2026 (21) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 42 |