Capitalizing on the Curse

The Business of Menstruation

Dados Bibliográficos

ID19940604
AutoresElizabeth Arveda Kissling (autor correspondente)
Ano2006
Páginas588
Data de publicação2006-04-01
Open AccessNão
TipoBOOK
PeriódicoCapitalizing on the Curse (SOURCE_BOOK)
EditoraLynne Rienner Publishers (PUBLISHER • US)
DOI10.1515/9781588269225
OpenAlexW4297999830
Open LibraryOL51665724M
ISBN9781588269225
IdiomaEN
Citações recebidas52

Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation

Business · Commercialization · Curse · Menstruation · Sociology · Historical Gender and Feminism Studies · Marketing · Medicine · Psychology · Corporations, finance · Economic aspects · Economic aspects of Menstruation · History · Sanitary napkins · Sanitary supply industry · Social aspects · Social aspects of Menstruation · Tampons · united states