Marketing Health

Smoking and the Discourse of Public Health in Britain, 1945-2000

Dados Bibliográficos

ID19967533
AutoresVirginia Berridge (0000-0001-8011-8348, autor correspondente)
Ano2007
Páginas260
Data de publicação2007-01-01
Open AccessNão
TipoBOOK
PeriódicoMarketing Health (SOURCE_BOOK)
EditoraOxford University Press (PUBLISHER • GB)
DOI10.1093/acprof:oso/9780199260300.001.0001
OpenAlexW1993041422
Open LibraryOL10146267M
ISBN9780199260300
IdiomaEN
Citações recebidas40

The post war history of public health and the role of smoking within that history epitomises the tensions which surround taking health to the public .Public health history has concentrated on the nineteenth century sanitary period or on the years before the Second World War. It has concentrated on the environmental advances, or on the professional and occupational history of public health as an activity. This book has a different focus : it deals with the change in the outlook of public health post war.\nFrom a focus on services, on vaccination, on dealing with health issues at the local level, public health developed a new discourse. Focussing on chronic disease through the use of the tools of epidemiology, public health reoriented itself round the concept of’ risk’ and targeted individual behaviour. The mass media and centralised campaigning directed at the whole population replaced local campaigns. Politicians changed their mind about speaking directly to the public on health matters. Their early worries about the ‘nanny state’ gave place to a desire to inculcate new norms of behaviour.\nDebates took place within public health about how change was to be achieved. The book identifies, using smoking as its model, debates between those believing in ‘systematic gradualism’ and those who advocated a more coercive approach. Such debates necessarily brought into play tensions over the relationships between public health and industrial interests. Health campaigning by new style pressure groups like ASH, which were part state funded, was an important motive force behind the change.\nIn the 1980s and 1990s, public health changed again. Passive smoking and HIV/AIDS brought environmental concerns back into public health whence they had disappeared after the 1950s. And the ‘ rise of addiction’ for smoking demonstrated the power of pharmaceutical interests to define a new’ pharmaceutical public health’ in which treatment and ‘ magic bullets’ were also tactics for prevention.\nIn the early 21st century, public health was play to complex tensions and conflicting impetuses. This book shows that those tensions were nothing new and outlines their development over the last half century

Environmental health · Health promotion · International health · Political science · Population · Population health · Public health · Public relations · Global Public Health Policies and Epidemiology · Historical and modern epidemiology studies · Medicine · Nursing · Obesity and Health Practices · 20th century · British & Irish history: postwar · Europe - Great Britain - General · from c 1945 · Great britain · Health Care Delivery · Health education · History · History - General History · History of Medicine · History: World · Marketing · Marketing of Health Services · Medical care · Medical care, marketing · Personal & public health · Postwar period, 1945 to c 2000 · Smoking · Social history · United Kingdom