Participatory Propaganda

The Engagement of Audiences in the Spread of Persuasive Communications

Dados Bibliográficos

ID20043387
AutoresAlicia Wanle (0000-0003-3032-8229), Alicia Wanless, Matthew Berk (0000-0002-5554-6946), Michael Berk
Ano2022
Páginas111-137
Data de publicação2022-12-31
Peer ReviewedSim
Open AccessSim
TipoCHAPTER
PeriódicoSocial Media and Social Order (SOURCE_BOOK)
EditoraDe Gruyter Open (PUBLISHER • PL)
DOI10.2478/9788366675612-009
OpenAlexW4211022933
ISBN9788366675612
IdiomaEN
Citações recebidas12
Referências citadas19

Rapidly evolving information communications technologies (ICTs) and increased connectivity to online sources have drastically altered the ways individuals engage in the public information domain and, in turn, become influenced by it. As citizens become increasingly plugged-in, a savvy propagandist can acquire enhanced means of swaying opinions around the world by combining tech-enabled formats of persuasive content, automated dissemination and audience engagement in content propagation. In addition, by obfuscating the origins of propagandistic content through audience participation via the internet and social networks, the propagandist can also increase its receptivity and influence effects. For example, people tend to find recommendations from their personal social network more credible than others (Nielson, 2015). Such subtle mass persuasion, through and by means of personal networks, is problematic in liberal democracies founded on the premise that freedom of choice by citizens on political matters is expected to inform public decision-making and power structures

Citizen journalism · Media studies · Political science · Public relations · Sociology · Law · Media Studies and Communication