Developing Language Operative Capacity in a Subsidiary of a German MNC in China

Dados Bibliográficos

ID21180466
AutoresKe Zhao (0000-0002-9974-4901), Zhao Ke (0000-0002-8953-5161, Shanghai University of Finance and Economics), Xiaowen Ye (0000-0002-7047-0038, Shanghai University of Finance and Economics), Yu Zhang (0000-0002-0059-270X, Global Services (Slovakia)), Thomas Wienold
Ano2021
Volume86
Páginas55-67
Data de publicação2021-04-16
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoCírculo de lingüística aplicada a la comunicación (JOURNAL)
Identificadores do periódicoISSN: 1576-4737 • E-ISSN: 1576-4737
EditoraUniversidad Complutense de Madrid (UCM) (PUBLISHER)
DOI10.5209/clac.75495
OpenAlexW3172044769
IdiomaEN
Citações recebidas2
Referências citadas35

One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise corporate language operative capacity and investigate how it is developed at a German multinational corporation that specialises in providing business software. Participants in this study were six staff members at different levels, namely two vice presidents and four senior managers from different departments. Data were collected through in-depth interviews and document analysis. Qualitative analyses indicated senior management’s conceptualisation of languages as a sophisticated, dynamic and multi-functioning system in support of the company’s global strategy. Developing corporate language operative capacity requires the acquisition, deployment and development of language resources derived from interactions among human capital, social-cultural capital and technological capital. Analyses of the data also identified middle-level management’s role in designing and implementing language-related activities to support the corporate goal of developing corporate language operative capacity

Business · Comprehension approach · Corporate communication · Corporate governance · Corporation · German · Knowledge management · Language education · Language industry · Linguistics · Multinational corporation · Pedagogy · Sociology · Software deployment · Computer Science · EFL/ESL Teaching and Learning · International Student and Expatriate Challenges · Second Language Learning and Teaching · Finance