Click farm platforms

An updating of informal work in Brazil and Colombia

Dados Bibliográficos

ID21189724
AutoresRafael Grohmann (0000-0003-1063-8668, University of Toronto), Maria Clara Aquino Bittencourt (0000-0001-8230-5921, University of Toronto), Maria Clara Aquino, Alison Rodrigues (0000-0002-0278-9864, University of Toronto), Évilin Thaoane De Matos Campos (0000-0001-6677-6280, University of Toronto), Évilin Matos (University of Toronto), Caroline Govari (0000-0003-3204-1870, University of Toronto), Adriana Da Rosa Amaral (0000-0001-9159-2352, University of Toronto), Adriana Amaral
Ano2022
Volume16
Fascículo2
Data de publicação2022-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoWork Organisation Labour & Globalisation (JOURNAL)
Identificadores do periódicoISSN: 1745-641X • E-ISSN: 1745-6428
EditoraPluto Journals (PUBLISHER • GB)
DOI10.13169/workorgalaboglob.16.2.0007
OpenAlexW4312456255
IdiomaEN
Citações recebidas11
Referências citadas22

The article analyses work on click farm platforms in Brazil and Colombia. It argues that work on these platforms updates and renews the historical informality of work in Latin America. Drawing on click farm ethnography, worker interviews and digital ethnography on WhatsApp and Facebook groups and Youtube channels, the research highlights: first, the cultural marks of Brazil and Colombia in the interactions between workers, typical of Latin American digital culture; second, the role of Youtubers as skill makers, responsible for the initiation of workers into click farm platforms and the circulation of neoliberal and entrepreneurial ideology; third, practices and discourses relating to reselling accounts, photos and bots as a new version of the historical resale markets in the region; and fourth, the boundaries between informality and illegality at work on click farm platforms. The article argues that, in addition to informal work that preceded and is connected to work on click farms, informality gains new dimensions with work on click farms, with the platformisation of labour representing an articulation between the old informality and new market practices and infrastructures

Digital culture · Ethnography · Gig economy · Ideology · Latin Americans · Media studies · Political science · Precarity · Sociology · Anthropology · Digital Economy and Work Transformation · Engineering · Gender Studies · Innovation and Socioeconomic Development · Law