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Can ambidexterity lead to pioneering orientation in adverse situations? A new approach about when and how

Dados Bibliográficos

ID21401774
AutoresBernardo De la Gala-Velásquez, Bernardo De la Gala‐Velásquez (0000-0002-5327-5134, Universidad Nacional de San Agustin de Arequipa), María José Ruiz-Ortega, María José Ruiz‐Ortega (0000-0002-6387-6427, University of Castilla-La Mancha, autor correspondente), Pedro Manuel García-Villaverde, Pedro M García Villaverde (0000-0001-6756-8627, University of Castilla-La Mancha), Américo Hurtado-Palomino, Américo Hurtado‐Palomino (0000-0003-2293-9927, Universidad Nacional de San Agustin de Arequipa)
Ano2024
Volume198
Páginas122993
Data de publicação2024-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoTechnological Forecasting and Social Change (JOURNAL)
Identificadores do periódicoISSN: 0040-1625 • E-ISSN: 1873-5509
EditoraElsevier BV (PUBLISHER)
DOI10.1016/j.techfore.2023.122993
OpenAlexW4388745958
IdiomaEN
Referências citadas74

Work addressing the determining role of knowledge strategy, specifically the controversial ambidextrous knowledge strategy and its effects on strategic orientation, is scarce and has been demanded recently. Additionally, the intensity of adversity is an unexplored contingent factor that may affect a firm's strategic orientation, specifically the pioneering orientation in the context of recent adverse events as the COVID-19 pandemic or the war in Ukraine. This paper analyses the relationship between ambidextrous knowledge strategy and pioneering orientation in the face of intensity of adversity. The empirical study was conducted on a sample of 302 tourism firms in Peru. The results show that ambidextrous knowledge strategy has an inverted U-shaped relationship with pioneering orientation, although the maximum threshold is reached for very high levels of ambidexterity. Moreover, in contexts of high intensity of adversity the curvilinear relationship is accentuated, driving firms with greater ambidextrous knowledge strategy to enhance their pioneering orientation to a maximum level

Ambidexterity · Business · Context (archaeology) · Face (sociological concept) · Geography · Orientation (vector space) · Sociology · Business Strategy and Innovation · Innovation and Knowledge Management · International Business and FDI · Psychology

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