No chance to fool young consumers when it comes to the environment
Effects of false and compensation claims in airline advertising on perceived greenwashing
Dados Bibliográficos
| ID | 21498128 |
|---|---|
| Autores | Ariadne Neureiter (0000-0002-2121-9402, University of Vienna, autor correspondente), Arina Grosul (University of Vienna), Veronika Nemcová (0000-0003-4844-907X, University of Vienna), Melanie Saumer (0000-0002-8061-6387, University of Vienna), Jörg Matthes (0000-0001-9408-955X, University of Vienna) |
| Idioma | EN |
| Referências citadas | 43 |
By promoting their services as environmentally friendly, airlines are increasingly accused of greenwashing. In an experimental quota-based study (N = 279), we investigated the effects of airlines’ false green claims, environmental compensation claims, and non-green claims on young consumers’ perceptions of greenwashing. Based on the Elaboration Likelihood Model, we additionally examined how young consumers’ environmental knowledge and eco-anxiety influence their perceptions of greenwashing. Results showed that both false and environmental compensation claims triggered perceived greenwashing. While these perceptions were independent of young consumers’ eco-anxiety, environmental knowledge enhanced perceptions of greenwashing for false green claims but not for compensation claims. Further, perceptions of greenwashing reduced positive airline brand evaluations and behavioral intentions to fly with the airline in the future. Results are discussed in light of previous greenwashing research
Advertising · Business · Greenwashing · Political science · Public relations · Consumer Behavior in Brand Consumption and Identification · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Psychology · Social Psychology
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