Madonna, Glamour and Politics

Nation Branding and Pop Concerts in the Promotion of Montenegro as an Elite Tourist Destination

Dados Bibliográficos

ID2156288
AutoresLidija Vujačić (Meiji University, autor correspondente)
Ano2013
Volume24
Fascículo1
Páginas153-165
Data de publicação2013-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoHistory and Anthropology (JOURNAL)
Identificadores do periódicoISSN: 0275-7206 • E-ISSN: 1477-2612
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/02757206.2012.759111
OpenAlexW2037499535
IdiomaEN
Citações recebidas6
Referências citadas8

Tourism is a strategically important industry for Montenegro, which especially since the restoration of its statehood in 2006, is utilized by the governing structures to enhance the country's economy and symbolic representation. Tourism also serves as a vehicle to depart from the socialist past, as a significant effort and money are invested in rebranding Montenegro as a Mediterranean tourist destination offering natural beauty, coastal folklore and “spectacular” entertainment and pop culture events. This article focuses on music events contributing to the development of “pop/rock tourism”. In the past few years, Montenegro has staged performances by some of today's biggest music stars and thus tries to boost Montenegro's image as an attractive and, above all, exclusive tourist destination in the Mediterranean. Their organization has been supported by the current political and economic elite with an aim to produce a prominent commercial effect but also to refurbish the state image on the international tourist market

Advertising · Business · Economics · Economy · Elite · Entertainment · Ethnology · Montenegro · Political science · Politics · Promotion (chess · Rebranding · Sociology · Tourism · Balkans: History, Politics, Society · Cultural Heritage Management and Preservation · Law · Sport and Mega-Event Impacts · Marketing