Continuous impact of the Beijing Winter Olympic Games on residents’ cognition of ice-snow tourism
An moderated mediation model
Dados Bibliográficos
| ID | 21699019 |
|---|---|
| Autores | Zhang You-yin (0009-0008-5168-5501, Beijing Sport University), Youyin Zhang (Beijing Sport University), Chenghao Ye (0009-0005-3273-8119, Beijing Sport University), Shuying Zhang (0000-0001-9412-8459, Chinese Academy of Sciences, autor correspondente) |
| Ano | 2026 |
| Volume | 29 |
| Fascículo | 3 |
| Páginas | 510-527 |
| Data de publicação | 2026-02-01 |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Current Issues in Tourism (JOURNAL) |
| Identificadores do periódico | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2024.2428760 |
| OpenAlex | W4404492633 |
| Idioma | EN |
| Citações recebidas | 2 |
| Referências citadas | 39 |
The Beijing Winter Olympic Games (BWOG) have catalysed the growth of ice-snow tourism (IST) in China, but the specific impact path remains uncertain. This study employs the Stimulus-Organism-Response (SOR) Model as a framework to scrutinise the continuous impact of the BWOG on Chinese residents’ cognition of IST. Using 708 questionnaires from Chinese residents, a relationship model is proposed through Structural Equation Modelling (SEM) and is corroborated by grounded theory, through the analysis of Weibo comments on IST during the first anniversary of the BWOG. The findings indicate a positive correlation between event intensity of the Winter Olympics and travel intention for IST. Furthermore, the perceived utility of IST plays a pivotal mediating role between event intensity and travel intention. Interestingly, event involvement exhibits a negative moderating role, signifying that individuals with low involvement perceive the utility of IST more profoundly. This study, based on these insights, constructs a mechanism to elucidate the impact of mega-sport event tourism effects
Advertising · Beijing · Business · China · Cognition · Geography · Mediation · Meteorology · Moderated mediation · Political science · Snow · Tourism · Adventure Sports and Sensation Seeking · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Sport and Mega-Event Impacts
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| Citações por ano | 2 |
|---|---|
| Intervalo de citações | 2025 - 2026 (2) |
| Altamente citado | Não |