Flow, satisfaction and storytelling

A causal relationship? Evidence from scuba diving in Turkey

Dados Bibliográficos

ID21699451
AutoresCarl Iain Cater (0000-0002-6673-0677, Swansea University), Tahir Albayrak (0000-0001-6961-0550, Tourism Management Department, Akdeniz University, Tourism Faculty Campus-Antalya, Turkey, autor correspondente), Meltem Caber (0000-0001-5191-373X, Tourism Guidance Department, Akdeniz University, Tourism Faculty Campus-Antalya, Turkey), Steve Taylor (0009-0007-4684-5956, University of the Highlands and Islands)
Ano2021
Volume24
Fascículo12
Páginas1749-1767
Data de publicação2021-06-18
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoCurrent Issues in Tourism (JOURNAL)
Identificadores do periódicoISSN: 1368-3500 • E-ISSN: 1747-7603
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2020.1803221
OpenAlexW3048698450
IdiomaEN
Citações recebidas16
Referências citadas87

The popularity of activity-based tourism is often explained by experiential concepts such as flow. By using a mixed-methods approach, this study investigates how the storytelling intentions of scuba diving tourists are influenced by their flow experience. The mediating role of satisfaction and the moderating role of scuba diving experience level are further examined in this relationship. To test these hypotheses, interviews with 20 scuba divers and a field survey with the participation of 426 scuba diving tourists were conducted in Kaş, Turkey. The findings reveal that the influence of the flow experience on storytelling intentions of scuba diving tourists is fully mediated by their satisfaction. The results additionally show that scuba diving experience level does not have a moderating role in the flow experience-satisfaction-storytelling intention relationship

Advertising · Business · Geography · Narrative · Popularity · Scuba diving · Storytelling · Tourism · Applied Psychology · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology