‘You have to run it like a company’

The marketisation of adult learning and education in Germany and Slovenia

Dados Bibliográficos

ID21867005
AutoresTadej Košmerl (0000-0003-0293-1362, University of Ljubljana), Borut Mikulec (0000-0002-4500-3091, University of Ljubljana)
Ano2021
Volume12
Fascículo1
Páginas47-63
Data de publicação2021-02-22
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoEuropean Journal for Research on the Education and Learning of Adults (JOURNAL)
Identificadores do periódicoISSN: 2000-7426 • E-ISSN: 2000-7426
EditoraLinköping University Electronic Press (PUBLISHER • SE)
DOI10.3384/rela.2000-7426.ojs3466
OpenAlexW3130014372
IdiomaEN
Citações recebidas5
Referências citadas29

This paper identifies some of the key characteristics of the marketisation of adult learning and education (ALE) and analyses the effects in the contexts of Germany (focusing on Bavaria) and Slovenia. ALE policies and institutional practices are analysed through the method of document analysis and interviews. Policy models of ALE proposed by Lima and Guimarães—the democratic–emancipatory model, the modernisation and state control model, and the human resources management model—are used as an analytical framework. Our findings indicate that the latter model prevails in the analysed policies, while the market forces are introduced on the organisational level of ALE from ‘below’ through the increased influence of the market demand coming from the learners/customers, and from ‘above’ through calls for tenders that shape the ‘quasi-market’ in which the ALE organisations compete for funding. However, signs of resistance to the marketisation of ALE practices are also identified

Adult education · Business · Call for bids · Democracy · Economic growth · Economics · Ethos · Human resources · Management · Modernization theory · Political science · Global Educational Policies and Reforms · Higher Education Governance and Development · Higher Education Learning Practices · Marketing