Evaluation of Consumer Education Programs
Dados Bibliográficos
| ID | 2192181 |
|---|---|
| Autores | Paul N Bloom, Gary T Ford |
| Ano | 1979 |
| Volume | 6 |
| Fascículo | 3 |
| Páginas | 270 |
| Data de publicação | 1979-12-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208768 |
| OpenAlex | W2018661342 |
| Idioma | EN |
| Citações recebidas | 2 |
| Referências citadas | 10 |
The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program
Business · Consumer education · Consumer research · Economics · Engineering ethics · Management science · Customer Service Quality and Loyalty · Diverse Educational Innovations Studies · Engineering · Evaluation and Performance Assessment · Marketing · Psychology
Structural Equation Models in the Social Sciences
Estimation of a Model with Multiple Indicators and Multiple Causes of a Single Latent Variable
An Introduction to Program Evaluation
"Sesame Street" Revisited
Reforms as experiments
The Effects of Consumer Education on Consumer Product Safety Behavior
Demand Artifacts in Laboratory Experiments in Consumer Research
Some Observations On Design Issues in Large-Scale Social Experiments
Coupling Randomized Experiments and Approximations To Experiments in Social Program Evaluation
Measuring Prepurchase Information Seeking
| Obras citantes distintas | 2 |
|---|---|
| Citações por ano | 0,1 |
| Intervalo de citações | 2006 - 2013 (8) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 2 |