The Situational Importance of Recall and Inference in Consumer Decision Making

Dados Bibliográficos

ID2192251
AutoresAmitava Chattopadhyay (0000-0001-5150-4995), Joseph W Alba
Ano1988
Volume15
Fascículo1
Páginas1
Data de publicação1988-06-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209140
OpenAlexW1975343876
IdiomaEN
Citações recebidas39

An experiment, which examines the relationship between cognition and attitude toward a product as a function of time and the presence of information about a competing product, is described. A scheme, which partitions cognitive responses into categories on the basis of their relative abstractness and, therefore, memorability, is proposed. Results show that the proposed scheme accounts for a significant amount of attitude variance and outperforms the traditional cognitive response scheme, especially after a delay. Results also show that, contrary to recent theory and research regarding the lack of correlation between attitude and recall, recall can be a predictor of attitude given the proper context and a theoretically justifiable recall measure

Cognition · Cognitive psychology · Context (archaeology) · Economics · Inference · Product (mathematics) · Recall · Situational ethics · Variance (accounting) · Artificial Intelligence · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Mathematics · Psychology · Social Psychology