Context Effects on Effort and Accuracy in Choice

An Enquiry into Adaptive Decision Making

Dados Bibliográficos

ID2192259
AutoresNoreen M Klein (College of Business Administration), Manjit S Yadav
Ano1989
Volume15
Fascículo4
Páginas411
Data de publicação1989-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209181
OpenAlexW2041332546
IdiomaEN
Citações recebidas9
Referências citadas8

Previous research suggests that context variables may have strong effects on choice accuracy, but little is known about consumers' awareness of context or strategic response to changes in choice context. In this study, increasing the number of dominated alternatives significantly improved choice accuracy and reduced choice effort. Unobtrusive measures show that decision makers simplified the choice sets less when there were more dominated alternatives. The findings support the importance of context; several relationships between choice process and outcomes were context specific. Decision makers may rely on relatively simple forms of feedback about the choice context as they go through the choice process, rather than systematically assessing it prior to strategy selection

Business · Context (archaeology) · Context effect · Decision-making · Economics · Machine learning · Process (computing) · Selection (genetic algorithm) · Strategic Choice · Computer Science · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Environmental Sustainability in Business · Marketing · Mathematics · Psychology