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The media and its influence in the three dimensions of social capital. An opportunity for social marketing

Dados Bibliográficos

ID22115397
AutoresMatías Membiela-Pollán (0000-0003-1657-2815, Universidade da Coruña), Eva Sánchez-Amboage (0000-0001-9058-2937, Universidade da Coruña), Clide Rodríguez Vázquez (0000-0001-6224-0534, Universidade da Coruña)
Ano2020
Volume7
Fascículo14
Páginas258-289
Data de publicação2020-10-07
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoRevista de la Asociación Española de Investigación de la Comunicación (JOURNAL)
Identificadores do periódicoISSN: 2341-2690 • E-ISSN: 2341-2690
EditoraAsociacion Espanola de Investigacion de la Comunicacion (AE-IC) (PUBLISHER)
DOI10.24137/raeic.7.14.11
OpenAlexW3094242429
IdiomaEN
Referências citadas26

The aim of this article is to carry out an exploratory analysis and literature review about the influence of the traditional and digital media on social capital. The concept-variable social capital refers to the set of attributes of the social dimension that promote cooperative behaviors and favor the functioning of the economy and society in general. Its study as a development factor has grown strongly in recent years. Social capital has three different dimensions: cognitive (norms and values), structural (networks of interpersonal relationships), and relational (trust). This text gathers various effects of the media in each of these dimensions and concludes that this influence can be considered as an opportunity for the implementation of social marketing, whose ultimate goal is the well-being of citizens

Business · Cognition · Cognitive dimensions of notations · Interpersonal communication · Political science · Public relations · Social capital · Social media · Social reproduction · Social science · Sociology · Computer Science · Impact of Technology on Adolescents · Mathematics · Psychology · Social Capital and Networks · Social Media and Politics · Social Psychology · Marketing

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Velocidade de citaçãohistorical
Altamente citadoNão
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