The Influence of Vlog toward the Political Image and Elektability of Joko Widodo in President Election (Pilpres) 2019 (Survey of Postgraduate Students of Mercu Buana University, Jakarta)

A long with the digitalization of Youtube became an alternative means of campaigning for politicians before the general election. President Joko Widodo (Jokowi) used this video application to increase his popularity and, at the same time, socialize his political activities over the past 5 years. Through Youtube, Jokowi presents his daily activities as president, for example thr household activities and activities as President of the Republic of Indonesia. The researcher wanted to examine how much the influence of President Jokowi's Video Blog (Vlog) toward the Political image and Electability for the 2019 Presidential Election. This study intended to examine the validity of the S-O-R theory on the situation of social media booming. The method used was a survey method, with data collection techniques through questionnaires distributed to 221 respondents. The results showed that the variable of political image and a correlation value have 0.593 which produced an effect of 35.2%. While the coefficient of determination of the electability variable has 0.393 which resulted an effect of 15.5%. This means that 35.2% of the political image variable and 15.5% of the electability variable are contributed from the jokowi vlog variable. Whereas 49.3% can be explained or influenced by other variables which are not examined by the present researcher

Political science · Politics · Education, Sociology, Communication Studies · Indonesian Election Politics and Participation · Islamic Finance and Communication · Law

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